Make your 2017 resolution to invest in technology

Another year is upon us, and that means one thing: lots of New Year Resolutions.  While personal resolutions might be about physical health — going to the gym, starting a new diet — your associations resolution should be about the health of your technology infrastructure.

2016 was a storm of change for the tech world, and it was much more than a cosmetic one.  The underlying foundation on which your website is built will now have  a direct impact in how your potential members find you among the digital clutter.  Do you have a plan?  Do you even know where to begin?

A good place to start is to seek out a company that specializes in digital technology.  Find one who not only creates fancy looking widgets, but who understands the market as well.  And in today’s market, looking good serves no purpose if your target audience can’t find you.  There are two primary avenues by which people in today’s market find new platforms: social media (Facebook and LinkedIn), and through search (Google is far and away the number 1 search engine).  Understanding how both of these platforms rank you is paramount to reaching your target audience.  As we’ve discussed before, both platforms will be rolling out major changes to the way they promote content.

This is why 2017 is not just a time to invest in a cosmetic upgrade, but to upgrade the core of your technology.  By staying ahead of the curve, you can take steps today to ensure the longevity of your association for years to come.

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