Author Archive

One of the biggest things content providers overlook when outlining their CMS is the overall experinece.  They have all of the right pieces: the content, the connections; but they fail to see how to string them together in a meaningful way.  This can lead to users having an overall bad experinece, even if they manage to find the exact content they are looking for.  Here are three things to help improve your members experience: 1: Aesthetics.  This is fairly strait…

Disappointment.  When something fails to deliver on its promises, it creates a feeling of disappointment that can lead to a distrust of an entire market.  For a long time now, the CMS platform has lived in this cycle.  Every couple of years, new promises are made, new features announced, and for a little while, it really looks like the whole game is about to change.  But then something happens.  People get their hands on it, and find their experience is…

Everyone has a basic understanding of what a CMS is.  Here, we're going to cover some of the core elements that make up the platform. First, I think an important distinction needs to be made between the CMS provider, and the "core" that they use.  Generally speaking, CMS providers don't build their CMS from the ground up, they use an existing foundation over-which to build on.  And this makes since; why spend resources on something that is already available?  Also,…