Author Archive

As someone who works as a technician, it's easy to get caught up in tech-jargon. When communicating with clients it can sometimes sound like I'm speaking another language, and that can lead to them leaving more confused than when they first called. For anyone who works within a specialized field, it can be easy to forget that others may not be as familiar with the lingo as you.  What might sound like a reasonable and straight forward answer is really…

Trying to lift up your association's online community is like trying to lift a dead weight.  Immovable if you try on your own, but add a pulley and gather a few extra hands, and it gets lighter the higher it ascends.  It's tempting to think that igniting passion for your member community area is an in-house job only, but what if I told you that you can utilize the synergy from your own members to stoke the flames? All the…

Are you investing your association tech dollars wisely? Three words: Technology is expensive.  There’s no escaping that implementing new technology into your company or organization is an expensive undertaking, and with the ever increasing rate at which it changes, its costs rise exponentially.  This is especially true when it comes to web development.  A site that was cutting edge just a few years ago is dreadfully dated by today’s standards.  And as the first generation to grow up using advanced…