Author Archive

It's easy to look at your tech vendor as just a single service provider.  By that, I mean segregating them to just the "tech" stuff; after all, technology is what they're good at!  By doing this, you might be missing out. Association CMS providers often have vast knowledge of member behavior and successful content strategy. If you've selected a CMS provider for your association, then they should know the association world - Live. Breath. Eat. association strategy.  They should understand the way…

Despite the title of this article, this isn't about translation software.  We tend to think of communication as something fairly straight forward, but if something isn't written in a way that appeals to you, even if the subject matter does, it's possible that the message may not be received. In a follow-up from last week's article, Your blog stinks!, I want to talk about the importance of understanding the language, or "lingo" your various members may be most receptive to.…

We've talked a lot about how to promote content, but we really haven't touched on how to write good content.  Strictly focusing on content promotion over content creation is kind of like spending an hour wrapping an empty box; sure, it will look nice, but you're going to have some very disappointed children come Christmas morning.  Having gripping content that your readers enjoy stroking their eyeballs over is essential to the success of any content provider. With that said, here…