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Without a doubt, understanding your association's metrics is a crucial part of running your operation.  Like a thermometer, it gives you key insights into how well the various aspects of your organization are running.  And, if studied by a careful and trained eye, it can give you an insight into what direction certain trends are going. However, you shouldn't let metric based performance be the end-all and be-all of your decision making guidelines, and here's why: Technology moves fast.  This…

With the high demand for innovative and retentive products and services, associations are facing major pressure to keep their members happy and informed. By recognizing the difference between your millennials, generation x, and the baby boomer generation you can implement a successful strategy for your non-dues and maximize your non-due revenue potential. With our 5 do’s and don’ts, we will go over what associations are doing right in our 21st century and what they need to pay less attention to.…

Everyone is looking for a CMS that meets their own individual needs, and two of the bigest players are Drupal and Wordpress. Where Wordpress is seen as a more simplified tool for the professional blogger, Drupal offers a more robust set of tools and features that would be more commonly attributed with a "professional website".  So naturally Drupal is far behind Wordpress in total number of downloads... wait, what? (more…)