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You've spent time, money and effort in marketing your association, now how do you make the conversion?  Getting potential members to come to your website is only half the battle.  Once you've lured them in, you need to be able to close the deal.  In some respects, you're so close, yet so far away from securing a new member into your association.  How do you make the conversion?  We've written before about some of the many obstacles associations face in…

We are happy to announce that our first quarterly newsletter for 2016 has been sent out.  Inside our newsletter, you will find some helpful tips for your association, updates on what SSI is working on internally, and more.  If you are already subscribed to our news letter, check your in boxes.  If you have not subscribed to our news letter yet, it's not too late.  All we need is your e-mail address.

Membership drives your association.  Be it from membership dues, paid ads, sponsored events, or some other form of monetization, members are the life blood of every association. The question on the tip of every associations tongue is how to increase membership.  The answer might be reversing the question: how do associations increase their value to their members? We've already talked about some of the ways associations can do this before, but today, we're going to cover one of the most…