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As more millennials enter the work force, associations are tasked with reeling in a new base into their folds.  Some associations are finding it difficult to reach out and interest younger potentials into membership.  Here are five strategies your association can use to speak to those coveted millennials. 1. Speak their language: Like the generations that have preceded them, millennials have their own "lingo" they respond to.  Make your marketing material personal, and less dry.  Speak to them as individuals…

Another year is upon us,  and that means another opportunity to start anew.  2015 was a dynamic and wonderful year for the association world.  The ASAE event outlined some fantastic strategies for overcoming  the toughest problems Associations are facing in the tech world and beyond, Windows released a new operating system atoning for the disastrous Windows 8, and Drupal -- the core of many CMS's -- is set to see an update early this year. SSI, too, has been hard…

The bane of modern technology: you purchase the newest tech item, say a smart phone or tablet, only to find it's outdated before you've had time to give it its first charge.  And it looks darn good, too!  Your website is no different.  You spend months looking for the right company to build your website, finding all latest bells and whistles you want to include, spend another few months in the building phase, and by the time the site launches,…