Author Archive

The Modern Association Checklist Many associations are under this misconception of this mandatory checklist to properly engage their members: responsive website, community, social media, and blog. Done. You should be fine right? Wrong. When tracking what is most effective to engage your members, associations need to anticipate what the members are looking for and how we, as an association, can adapt to the trends. The mentality needs to be, we are always looking to improve. Get in the habit of…

Rhythmic success is the way in which a visitor moves through your web page. Designing your webpages with balanced design principals can help the flow of your webpage. Applying these balance concepts such as: contrast, proximity, spacing, and repetition can guide your visitor on what to focus on. Working with good typography and easy to digest headlines can produce great visual rhythm. So what is Rhythm? Simple, a repeated pattern (imagine your favorite song or melody, it is just repeating…

Video and Multimedia The internet has yet to reach its speed limit. Continuing to provide faster and faster accessibility to users that surpass the wildest dreams of web users just ten years ago. The increase in speed is allowing websites to be fully integrated with multimedia and videos. Videos create trust and build bonds by presenting information in a more personal pathway. The average user will watch a video for 2.7 minutes, this will give the user time to engage…