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Nothing matters more than open access to information.  It is the foundation to a free society.  It's so important, in fact, the very first amendment the Framers added to our constitution was to insure the freedom of press, and our freedom of speech.  In the past, we had town squares where people would gather to exchange ideas with one another; today, that town square has grown world wide. The internet has been something of the great equalizer.  No matter how…

As we've discussed before, the way people search for information online has taken a dramatic shift over the last 5 years.  And as we pass the half way mark of 2017, things are only getting more and more refined.  When recruiting new members, you'll want to keep these 5 things in mind: 1: Keep your message clear and simple: While your association may DO a lot of things, think of what really defines you, and incorporate that into your tagline.…

We discussed last week the importance of adding video content to your associations website.  Today, we're going to go over the how.  Unlike written content, more goes into video production.  Because of this, it may seem unfeasible to have reoccurring video content at all.  Here are 5 tips to help you in the process: 1: Don't over produce: One of the most popular forms of professional videos on YouTube is the video essay.  This is where a presenter prepares a…