Good news! For some associations, particularly those in the medical area, membership is starting to once again rise. While this is certainly great news, this opens the door to a new question: now what? As we've talked about before, the landscape is in a rapid period of change. Not just the technology itself, but the way people interact with technology. But lets back up; technology is such a cold, impersonal term. For many of us, we see it as the…
As a technology provider, we have had our share of trials and triumphs in establishing effective partnerships with our clients. There are many factors that contribute to effective partnerships, but communication is perhaps the most important aspect of establishing a successful collaboration. Most frustrations within the vendor-client relationship can be traced back to the lack of clear communication, unrealistic expectations (from both parties), and assumptions. Drawing from our own experience, we've developed the following tips to achieve harmony in the…
Is your association looking for ways to engage your membership and entice new members in 2016? Your website may be full of useful content, but where are your members going to interact with one another? If your members are leaving your website and interacting on social media sites or other discussion forums you may not be meeting their needs. In order to engage your members, you may need to consider incorporating an interactive community with your website. Community gives your…