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One of the things we tend to take advantage of in today's market is how easy everything is.  In the span of a half hour, I can discover a new band, sample through their discography, order their latest CD (or download it on iTunes), and book tickets to their upcoming concert.  There's an expectation that this brand of ease is something that occurs naturally, like it's just baked into the internet. That is until we experience a website that isn't easy to…

There's a saying which states: form should always follow function.  This sounds intuitively right, but in practice, when designing a new website, so many tend to focus on how it looks first, then how it actually functions. Your website looks good -- maybe even great.  You've got the most current, flashy design, and it's a beauty to look at.  Someday it will be framed and hanging in the Louvre next to the Mona Lisa.  But you've got a problem.  It's…

Picture this scenario: you're watching a presentation from a tech provider, and they start listing off the cool features they offer.  Suddenly, it sounds like they're speaking a different language.  The widgets and modules they're talking about sound cool -- or at least they sound complicated.  And complicated is good, right?  When you're spending big money, and making an investment that you hope to last for at least the next 2-5 years, you better make sure you understand exactly what…