Blog

It's almost an embarrassing topic to bring up; like the kid who sits in the back of the class picking his nose.  A bit of a disgusting analogy, yes, but when bringing up "Click Baiting", you need a strong metaphor to prepare your stomach.  It's a practice we all recognize as reviling, but we see it being used in an ever increasing manor, haunting our Facebook feeds and endlessly tormenting us to click.  And we do, don't we, because we…

How can we engage our users and interest them in our website?....it's a great question! When launching a new website, we are commonly asked this question.  In order to answer the question effectively, you must first determine how your organization defines user engagement. Does engagement mean, comments on your blog posts, or interactions in community? Defining the goals of engagement is part of the engagement strategy. As Andrea Pellegrino, of Demand Perspective Blog reminds us,  “It’s All Engagement…every customer service inquiry, complaint,…

In the nautical world, each ship has a designated Captain and First Mate: a tight-knit, organized team. The Captain and First Mate form a strategic partnership that gets the ship sailing in the right direction and arriving at it’s intended destination in a timely manner. The same is true in the world of web development, the project manager assumes the role of captain and is responsible for keeping your project within timeline, scope and budget. Every web project requires the experience…