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The digital frontier is unlike any market place we've ever seen.  When you were competing with physical real estate and tangible collateral, the physicality of your presence was often enough to give you an edge.  Any given organization could only send out so many flyers, have so many storefronts in any given area, marketing reach could only extend out so far and be sent into so many hands.  But now, thanks to the likes of Google, and social networking sites…

Money is a resource.  That's why it's crucial to make sure that you're spending it wisely when it comes to managing your association.  And in the current age in which we live, at least some of that spending is going to be on technology. Three words: Technology is expensive.  There’s no escaping that implementing new technology into your company or organization is an expensive undertaking, and with the ever increasing rate at which it changes, its costs rise exponentially.  This…

After the Equafax security breech, website security has become a hot topic.  Members who sign up with your association want to have the peace of mind in knowing that their private information is kept safe.  What can you do to make sure this is so? 1: Make sure your platform is kept up to date.  If your associations website uses a CMS, then chances are its foundation is using either Drupal or Wordpress.  Both companies frequently update their software packages, and…