Blog

Last week, we talked about some of the reasons people think associations are dying, and one of the reasons listed was consolidation.    Before, and during the early days of the internet, different industries were segmented; you had chatrooms to meet new people, and hosts of forums for various interests.  And most of these forums were hosted by different companies.  But social networking has been in the process of consolidating, just as other industries have. Facebook allows companies and organizations…

Let's cut to the chase -- are associations dying?  We've talked quite a bit about how associations can attract younger members, how they can update their website in meaningful ways, and how they can use social media to drive traffic.  But all of this is for nothing if the industry is simply dying.  After all, why invest in marketing and big tech upgrades when they won't be around long enough to be of any benefit? Those of you who have…

Earlier this week, I wrote about dispelling myths surrouding millinials.  Today, I wanted to write about how to best attract the uppcoming generation to your association, and get them actively involved. With 75 million millennials in the world, it is important to see how associations are adapting to millennial trends. Recently, millennials have even surpassed the population of their parents, "The Baby Boomers" and are continuing to do so. So how do we meet their needs? And are we providing them…