Archive for ‘News’ Category

One of my favorite lectures on hooking an audience is from a ted talk given by J.J. Abrams called "Mystery Box".  In it, he talks about our love of little mysteries, and how we can use them to captivate our audience. I've written a lot in the past year about gamification, and increasing member engagement, and a new phenomenon called "mail order mystery" might be the next key link in the chain.  Mail order mysteries sends members little who-dun-it type mysteries…

One of the things we tend to take advantage of in today's market is how easy everything is.  In the span of a half hour, I can discover a new band, sample through their discography, order their latest CD (or download it on iTunes), and book tickets to their upcoming concert.  There's an expectation that this brand of ease is something that occurs naturally, like it's just baked into the internet. That is until we experience a website that isn't…

Member engagement is fundamental and vital to any association’s performance. With the use of smartphones and portable technologies on the rise, it is important that you meet your members where they are at, online. But how do we do that? How can associations get their members more engaged in their online community? By keeping your members center stage when developing your association’s community engagement strategy you create an online experience that organically foster's engagement. Learning from your historic membership engagement…