Archive for ‘News’ Category

Maybe you’ve heard about microsites, noticed they exist, but weren't sure they were worth the investment. Especially with the rise in technology, these microsites are becoming more and more important for associations to implement. A study ran by marketingsherpa showed that 38% of microsites were very effective with reaching marketing initiatives and 54% were somewhat effective. But before we get carried away more data, in case you are not familiar, let's discuss what a microsite is and how it works.…

You've taken all the right steps.  You did your research, crafted your online presence, made sure you're mobile ready, and it looks like it's paying off.  Your member retention rates are high.  New members are being attracted to your organization.  But yet... There's a nagging feeling nibbling at the nape of your neck that something isn't right.  How can that be when you've done everything right?  The digital frontier is unlike any market place we've ever seen.  When you were…

As someone who works as a technician, it's easy to get caught up in tech-jargon. When communicating with clients it can sometimes sound like I'm speaking another language, and that can lead to them leaving more confused than when they first called. For anyone who works within a specialized field, it can be easy to forget that others may not be as familiar with the lingo as you.  What might sound like a reasonable and straight forward answer is really…