Good news! For some associations, particularly those in the medical area, membership is starting to once again rise. While this is certainly great news, this opens the door to a new question: now what? As we've talked about before, the landscape is in a rapid period of change. Not just the technology itself, but the way people interact with technology. But lets back up; technology is such a cold, impersonal term. For many of us, we see it as the…
Is your association looking for ways to engage your membership and entice new members in 2016? Your website may be full of useful content, but where are your members going to interact with one another? If your members are leaving your website and interacting on social media sites or other discussion forums you may not be meeting their needs. In order to engage your members, you may need to consider incorporating an interactive community with your website. Community gives your…
This year we attended Kdays (Knowledge Days) in Baltimore, the bi-annual convention hosted by ACGI, and what a wonderful experience it was! In a world where everything has become digitized, it was a pleasant treat to get some face-to-face time with our clients and technology partners. While there, I was able to attend numerous workshops (many of which offered CAE certification), and it was a thrill to hear field-professionals present on their upcoming technology. The future looks bright indeed! We…