Archive for ‘News’ Category

Picture this scenario: you're watching a presentation from a tech provider, and they start listing off the cool features they offer.  Suddenly, it sounds like they're speaking a different language.  The widgets and modules they're talking about sound cool -- or at least they sound complicated.  And complicated is good, right?  When you're spending big money, and making an investment that you hope to last for at least the next 2-5 years, you better make sure you understand exactly what…

The digital frontier is unlike any market place we've ever seen.  When you were competing with physical real estate and tangible collateral, the physicality of your presence was often enough to give you an edge.  Any given organization could only send out so many flyers, have so many storefronts in any given area, marketing reach could only extend out so far and be sent into so many hands.  But now, thanks to the likes of Google, and social networking sites…

Money is a resource.  That's why it's crucial to make sure that you're spending it wisely when it comes to managing your association.  And in the current age in which we live, at least some of that spending is going to be on technology. Three words: Technology is expensive.  There’s no escaping that implementing new technology into your company or organization is an expensive undertaking, and with the ever increasing rate at which it changes, its costs rise exponentially.  This…