Archive for ‘Tips & Tricks’ Category

Are you investing your association tech dollars wisely? Three words: Technology is expensive.  There’s no escaping that implementing new technology into your company or organization is an expensive undertaking, and with the ever increasing rate at which it changes, its costs rise exponentially.  This is especially true when it comes to web development.  A site that was cutting edge just a few years ago is dreadfully dated by today’s standards.  And as the first generation to grow up using advanced…

It's easy to look at your tech vendor as just a single service provider.  By that, I mean segregating them to just the "tech" stuff; after all, technology is what they're good at!  By doing this, you might be missing out. Association CMS providers often have vast knowledge of member behavior and successful content strategy. If you've selected a CMS provider for your association, then they should know the association world - Live. Breath. Eat. association strategy.  They should understand the way…

Despite the title of this article, this isn't about translation software.  We tend to think of communication as something fairly straight forward, but if something isn't written in a way that appeals to you, even if the subject matter does, it's possible that the message may not be received. In a follow-up from last week's article, Your blog stinks!, I want to talk about the importance of understanding the language, or "lingo" your various members may be most receptive to.…