Archive for ‘Tips & Tricks’ Category

Membership drives your association.  Be it from membership dues, paid ads, sponsored events, or some other form of monetization, members are the life blood of every association. The question on the tip of every associations tongue is how to increase membership.  The answer might be reversing the question: how do associations increase their value to their members? We've already talked about some of the ways associations can do this before, but today, we're going to cover one of the most…

As more millennials enter the work force, associations are tasked with reeling in a new base into their folds.  Some associations are finding it difficult to reach out and interest younger potentials into membership.  Here are five strategies your association can use to speak to those coveted millennials. 1. Speak their language: Like the generations that have preceded them, millennials have their own "lingo" they respond to.  Make your marketing material personal, and less dry.  Speak to them as individuals…

Another year is upon us,  and that means another opportunity to start anew.  2015 was a dynamic and wonderful year for the association world.  The ASAE event outlined some fantastic strategies for overcoming  the toughest problems Associations are facing in the tech world and beyond, Windows released a new operating system atoning for the disastrous Windows 8, and Drupal -- the core of many CMS's -- is set to see an update early this year. SSI, too, has been hard…