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In the nautical world, each ship has a designated Captain and First Mate: a tight-knit, organized team. The Captain and First Mate form a strategic partnership that gets the ship sailing in the right direction and arriving at it’s intended destination in a timely manner. The same is true in the world of web development, the project manager assumes the role of captain and is responsible for keeping your project within timeline, scope and budget. Every web project requires the experience…

In the Association world, Membership is king. Without members, associations would cease to exist. Needless to say, conversion is a crucial element of a thriving association. Looking over the past several years, has your organization's engagement with its audience decreased?  What value does your organization provide to its prospective audience? Does your website directly and succinctly guide your visitor to a specific conversion end point?  If it is difficult to answer these questions, it may be time for a consultation with…

Standing at base of a mountain, ready to climb. There are so many possible paths to take, but which one is the most efficient route to the top? If you're feeling extra adventurous and have no time constraints, perhaps you choose the trial and error method to reach the peak.  As you hike down the path you've randomly selected, you quickly realize that daylight is fading and you've reached a dead end. Tomorrow, you'll have to start over and try…