We define conversion strategy as: connecting with your current user and potential member Looking over the past several years, has your engagement with your audience decreased? What value does your organization provide to the prospective audience? Does your website directly and succinctly guide your visitor to a specific conversion end point? If it is difficult to answer these questions, it may be time for a consultation with a conversion strategy expert. System Solutions Inc. understands that the internet is a…
What does your website say to your visitor? Think about the image your organization portrays through its website...what does it say to the visitor? Color, layout and functionality combine to give your users an idea of the culture within your organization. In our modern age, when snap decisions are a part of everyday life, your website's design can make the difference between attracting attention or leaving users dissatisfied. Our expert team of designers works with your organization to design…
"How can we engage our users and interest them in our website?", it is a great question! When launching a new website, we are commonly asked this question. In order to answer the question effectively, you must first determine how your organization defines user engagement. Does engagement mean, comments on your blog posts, or interactions in community? Defining the goals of engagement is part of the engagement strategy. As Andrea Pellegrino, of Demand Perspective Blog reminds us, “It’s All Engagement…every customer service…