Posts Tagged ‘Member Engagement’

Written content is king.  This is especially true for professional associations who produce or present highly technical content.  With that being said, the market is changing.  People are living busier lives, and are spending more and more time in commute.  As a society, we've also increased the amount of multitasking we do.  So what does this mean for you?  People just aren't taking the time they used to to sit at their computer and read through a ton of content.…

With 75 million millennials in the world, it is important to see how associations are adapting to millennial trends. Recently, millennials have even surpassed the population of their parents, "The Baby Boomers" and are continuing to do so. So how do we meet their needs? And are we providing them with a call to action and establishing a purpose? Millennials, by nature, like to multi-task and need quick and concise information, so it is important to find ways to get…

Tis the season to be jolly, and as the holidays are vastly approaching all are getting into the spirit of generosity. So how can you offer your community value while establishing the credibility you need to attract new members? Technology has made great feats in providing remote content accessibility, which provides associations with the opportunity give more valuable content to their member than ever.  With the ability to reach members becoming easier and easier, providing the right kind of services…