Posts Tagged ‘My time – My way’

Mobile apps....you probably use them on a daily basis to read the news, explore social media, or check the balance of your bank account. Apps give us bite sized pieces of the internet with just a couple presses of the touch screen; they've essentially revolutionized the way we use the internet. Mobile apps are also crucial to gaining a larger audience among millennials So how can you use this information to build a kick ass mobile app... Know Your Audience…

You've spent time, money and effort in marketing your association, now how do you make the conversion?  Getting potential members to come to your website is only half the battle.  Once you've lured them in, you need to be able to close the deal.  In some respects, you're so close, yet so far away from securing a new member into your association.  How do you make the conversion?  We've written before about some of the many obstacles associations face in…

As more millennials enter the work force, associations are tasked with reeling in a new base into their folds.  Some associations are finding it difficult to reach out and interest younger potentials into membership.  Here are five strategies your association can use to speak to those coveted millennials. 1. Speak their language: Like the generations that have preceded them, millennials have their own "lingo" they respond to.  Make your marketing material personal, and less dry.  Speak to them as individuals…