We've talked quite a bit about the various parts that make up "new media". From podcasting, to its video counterpart: the vlog, to the most traditional looking: the blog. Taken individually, these seem like small stones throne into the pond of "content" that organizations can offer. And since the first two seem so new, it's easy to see them as toys children play with while the adults consume more serious media in more conventional ways. And just a few short…